This packaging design was created for Playback Concept, a Hong Kong jewellery brand. I was working as a part-time designer there dealing with mainly promotional materials design, including catalogues, posters, social media posts, promotional videos, proposal, letterhead, namecards etc.

The shoulder box design employs two main brand colours and gold and gloss black foiling aiming to create a simple, elegant and consistent outlook of the brand. The brand slogan is revealed at the gap between the lid and the base. And the secondary brand logo is revealed after opening the box.

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The foam inside is also designed to be suitable for the variety of products of the brands including different collections of necklaces, bracelet, bangles, rings as well as lifestyle products.